Elegant Technology

I first became aware of the documentary “Objectified” after I saw a related poster in the Design Museum, London.

I never actually got to see the documentary in a movie theatre as the showing was very selective. Recently, however, I noticed that the documentary would be released as a DVD.

In “Objectified” Gary Hustwit explores the subject of product design through interviews with some of the most recognized and, in my opinion, cutting edge designers today.

All of the DVD is interesting but I especially like the sections with Alice Rawsthorn, Jonathan Ive, Karim Rashid, and Chris Bangle.

Chris Bangle envisages that in the future we will manufacture our own products with through rapid prototyping type technologies. Perhaps in the future all we will buy is the ‘Design’.

Rashid is very interesting. He questions why we are obsessed with re-visiting archetypes and singles out today’s digital cameras as an example.

I also enjoyed the extras that come on the DVD where specific projects are also discussed.