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Touched by Apple

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On Saturday 22 September 2007 Apple Inc. opened it’s eleventh store in the UK. The store is located in the Touchwood centre, Solihull.

Having never been to an opening before and living within 50 miles I decided to attend. I arrived at about 07:40 in the morning to find I was about eighth in the queue. I got myself a Latte from Costa’s, fired up my new Nano (3rd ed. Black), and prepared for the wait. Within a short time more people joined the queue.

The guy next to me started a conversation which led to him showing me a 16Gb iPod Touch. The Apple WiFi network was available and he really showed the device off well. So much so that I knew I would get one.

I noticed that Touches’ were on display in the store.

Over the next hour or so the queue grew, the atmosphere grew, the security detail grew, and my intent to get the Touch grew.

As soon as the shutters went up I dashed to the till and bought an 8Gb model.

The store was packed with people. Onlookers had signs of disbelief on their faces.

The Touch - True Elegance

Once back home I unpacked the Touch, charged it, and then came time to use it for the first time. This thing is so damn slick. Everything about it is beautiful. The hardware, the software, the interface, and even the packaging.

Of course I wanted to try out the new features. I purchased an album using iTunes WiFi and a TV show through iTunes. This is the easiest way to spend money I know and pleasurable to boot.

The only downside to the Touch is the fact that it picks up finger prints very easily but at least you get a nice cloth in the box.

All in all a great day. Excitement, freebies (T-Shirt), and the most elegant piece of technology this year.

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