iPod Ultimate
September 17th, 2007 by pale_whites
After the refresh of the iPod line-up from Apple two weeks ago I thought about why each model could survive and sell without affecting the others. This led me to consider each iPods USP (Unique Selling Proposition). My take on this is shown in the chart below;
It seems to me that one iPod could be made that had all the above features. The functionality probably exists in all models from nano up but is either deactivated in some way or could be added like the ‘clip’ or more storage. Take the iPod Touch; this ships with functionality removed like the ability to add calendar entries.
I bet the upshot of this is that many people have more than one iPod (I do anyway). This leads to more sales for Apple (no bad thing for shareholders).
Whilst Apple sells more and more iPods in more and more form factors there isn’t any real pressure to offer an ultimate iPod.
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