The Apple Effect - Fragrance
May 15th, 2007 by pale_whites

I couldn’t resist this when I saw it in the shops recently. I was attracted to it because of it’s white colour. The fragrance is called Fleur du Male and it’s from Jean Paul Gaultier.
The torso shaped bottle comes in a metal tin which, at first, looks as if it needs to be opened with a tin-opener but it actually opens from the bottom.
The fragrance itself is quite floral and is a definite hit with the ladies.
Is this another example of the ‘Apple effect’? i.e. designers using the colour white because of the quantity of iPods and iMacs out there.
