Elegant Technology

I can’t believe I have been using Apple products for over 20 years. In that time I have never been disappointed with the ‘Apple Experience’. Since my first WOW moment on seeing the first Macintosh to my latest iPod nano.

Despite a steady stream of products Apple’s future wasn’t always as rosy as it is today. At times I felt like the only person aware of the brand. However in more recent times things have definitely improved with Apple being seen as one of the ‘coolest’ brands around. The things that have taken my experience of Apple to the next level in recent times are;

• Apple Stores - Before the beautiful Apple stores started opening the chances of seeing an Macintosh on sale were pretty slim. Often tucked away and presented in a negative way. Now it is great to visit the best designed stores around to buy Apple stuff.
• Packaging - Not that many years ago Apple computers came in nondescript brown cardboard boxes with low quality inserts. Now the packaging is well designed, minimal, and beautiful. I have to admit that I have taken so called ‘un boxing’ pictures so I can continue the experience.
• Product Design - Just take a look at the current crop of products from Apple Inc. Well designed and well finished with high quality materials. These things are so good they need to be kept as pristine as possible so as not to ruin the experience.
• Software - When I first saw the Macintosh, after using an Apple ][, I was blown by what I saw on the screen. This was so different from what had gone before. I feel the same today when I see OSX. I even play with it on machines on display in the store [despite having a MacBook at home].

The whole Apple experience is one of understated elegant design.

Owned List [Gone but not forgotten]. Latest in Bold

• Mac Plus
• Mac Classic and Stylewriter Printer
• PowerBook 145b
• Mac Performa
• Mac Cube & 15″ Studio Display [best]
• 15″ Powerbook Alum.
• White MacBook

Other

• Newton x 2
• Airport Express
• iPod 3rd Gen.
• iPod nano 1st Gen.
• iPod Shuffle Mk 1.
• iPod Photo [4th Gen].
• iPod nano 2nd Gen.

If you haven’t already, I hope you get the chance to own and use some of Apple’s products.

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